how to build customer trust and loyalty
1. SAY WHAT YOU MEAN AND WHAT YOU SAY.
THIS ADAGE IS APPLICABLE IN BUSINESS AS IS ANYWHERE ELSE. NOT FOLLOWING THROUGH ON YOUR BRAND’S PROMISE IS DEAL-BREAKER FOR MOST. IF YOUR ACTION AREN’T ALIGNED WITH COMMUNICATIONS YOU SHARE, PEOPLE NOTICE AND QUICKLY LOSE TRUST. – TIM
2. ACTIVELY LISTEN TO YOUR CUSTOMERS.
BRAND TRUST START WITH ACTIVE LISTENING. REALLY UNDERSTAND YOUR CUSTOMER NEED AND HOW YOU CAN HELP. PROVIDE OPTION TO GIVE CUSTOMERS A CHOICE THE SOLUTION, AND ENSURE YOUR SOLUTION IS CONSISTENTLY HIGH-QUALITY. DID SOLVE THEIR PROBLEM? EVALUATE THE WHOLE CYCLE AND REENGAGE IN ACTIVE LISTENING CONTINUALLY SHARED BETWEEN THE COMPANY AND THE CUSTOMER. – COMPOUNDING PHARMACY
3. COMMUNICATE PROMPTLY AND
WE PRIDE OURSELVES ON NOT BEING TYPICAL ATTORNEY WE TRY TO AVOID THE PROBLEM THAT GIVE ATTORNEYS A BAD NAME. WE RESPOND TO PHONE PROMPTLY, PROVIDE COMMUNICATION SO CLIENT KNOW THE STATUS OF MATTER AND MAKE SURE CLIENT AN EXPECTATION OF COST BEFORE WE START THE WORK. A HAPPY CLIENT BEST WAY TO ESTABLISH . – JAMES LAW FIRM
4. LEVERAGE TRUST SIGNAL ACROSS DIGITAL PLATFORM.
MAKE SURE YOU ARE USING TRUST SIGNAL EVIDENCE POINTS TO BUILD BELIEF IN YOUR BRAND. TRUST SIGNALS INCLUDE EVERYTHING FROM WEBSITE BADGES SUCH AS THE BUSINESS BUREAU SEALS TO VIDEO TESTIMONIALS AND ONLINE REVIEWS FROM ADVOCATE. THERE IS NO SUBSTITUTE THIRD-PARTY VALIDATION WHEN IT COMES BUYER TRUST. – SCOTT IDEA GROVE
5. FOLLOW THROUGH ON CUSTOMER REQUEST.
BUILDING TRUST WITH CUSTOMER IS SIMPLE, YET MANY SALESPEOPLE DON’T DELIVER. YOU SIMPLY NEED TO FOLLOW UP AND DO WHAT YOU SAY GOING DO. IT IS SO IMPORTANT TO FOLLOW WITH YOUR CUSTOMER’ REQUEST AND TO BE TRANSPARENT IF YOU DELIVER THE PRODUCT TO THEIR EXPECTATIONS. WE ARE ALWAYS HONEST ABOUT IT IF WE MEET THEIR EXPECTATION, WHICH OFTEN LEADS TO A SALE. – EILEEN VENN, MECHANICAL
6. MAINTAIN TRANSPARENCY REGULAR COMMUNICATION.
TRANSPARENCY IS KEY TO BUILDING OUR BUSINESS. OUR TEAM MAINTAIN A CONSTANT FOCUS ON EACH CLIENT WITH EFFECTIVE COMMUNICATION, PROACTIVE CHECK-INS, RESPECT AND SHARING INFORMATION ABOUT OUR PROCESSES WIDELY TRANSPARENTLY. WE ALSO PROVIDE EACH CLIENT WITH AN ANNUAL TECHNOLOGY TO ENSURE THAT SHORT-TERM AND LONG-TERM GOALS ARE CONSISTENTLY BEING ACHIEVED. – CHRIS
7. BE COMPLETELY HONEST ABOUT MISTAKES.
DELIVER 100% TRANSPARENCY. YOU MAKE A MISTAKE IF SOMETHING WAS DONE IN COMMUNICATE THE SITUATION AS SUCH. DON’T WRITE A LONG ABOUT WHAT HAPPENED. DIRECT AND EXPLAIN WHAT YOU ARE GOING TO DO — THIS SHOULD ALWAYS BE ON TOP, NOT BOTTOM. LEARN WHAT MEANS TO BE “BOTTOM LINE UP FRONT.” – GENE , INC.
8. SUPPORT THEIR CAUSES.
SOMETIMES YOUR CUSTOMER ASK YOU TO SUPPORT THEM. IT COULD BE A REQUEST FOR A DONATION TO A CHARITY THAT THEY ARE RAISING FOR OR FOR GOOD OR VOLUNTEER FOR THEIR EVENTS. THAT ACT OF KINDNESS MAY FOSTER BONDS TRUST AND FRIENDSHIP MOVING FORWARD. –
9. ALWAYS BE AVAILABLE AND RESPONSIVE.
IN THIS “NOW” ECONOMY, MUST RESPOND TO CUSTOMERS AS AND WHEN THEY HAVE A QUESTION. IF A CONSUMER IS PURCHASING PRODUCT AT 3 A.M. AND HAS A QUESTION, BE SURE TO HAVE THE RESOURCES/TECH AVAILABLE RESPOND, EVEN IF A BOT SENDING SOME INFORMATION RELATED TO YOUR QUESTION. RESPONSIVENESS CARE. – , BRAND AND BUZZ MARKETING
10. BE ACTIVE ON SOCIAL MEDIA.
BEING SOCIALLY ACTIVE HELPS NUMEROUS WAYS. YOU BUILD BRAND VISIBILITY, YOU APPEAL TO MORE FOLLOWERS AND LOOKING AT THE FOLLOWER YOU ATTRACT GIVE YOU A BETTER SENSE OF “WHO” YOUR BRAND IS. THE MORE OFTEN THAT EXPOSE THIS PART OF YOUR BRAND, THE QUICKER YOU WILL HAVE THE ABILITY BUILD THAT TRUST. – GREER, TRANSFORMED SALE
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